Usef Farahmand

Overview

A playable ad has seconds to convert an impression into an install — it has to communicate its hook almost instantly.

Built an interactive advertisement for Fermand Chocolate that was incorporated directly into one of the company's commercial campaigns.

Target Audience

Mobile ad impressions for Fermand Chocolate's commercial campaign.

My Role

Developer.

Duration

< 1 mth

Playable ads are a different discipline from games proper — every extra second before the core hook lands is a player who's already gone.

Web · 2021

A playable ad introducing GT Racing's gameplay, commissioned by Berga Games.